Why do people lack success when it comes to affiliate marketing? My thoughts on this big question, is that there aren't enough people that want it badly. Every single day you are hearing that 80% percent of people are too busy complaining, then trying to make a success story. While 20% of people are actually taking the time, implementing different strategies. Those are the people that will most likely to have success. So what do we do about it? "We work hard at what we want, Instead of sitting on the couch like a couch potato.